HDR and 4K: Making The Right Post Decisions (Webcast)


This webcast is free to register for.  It runs on August 19, 2015 from 5 to 9pm.

From their website:

Better pixels or more pixels? Nearly 50% of US homes will own a 4K TV by 2020, yet both Netflix and Amazon Prime say High Dynamic Range (HDR) is more important. Meanwhile editing 4K content requires a faster computer, updated software, and even more storage. Which format should post production be focusing more on? Where’s the demand, and what is the most affordable way of doing it?

Key Code Media and Sony Professional will bring together an industry panel to discuss the future direction of post production workflow. What are the necessary software/hardware tools, and services that will be vital for the growth of post production in the future.


Fragmentation in the TV Market


videonet has an excellent article we recommend checking out called: There is a market for super-HD that incudes HDR but cable and satellite will still prefer UHD

A quote from the article:

Even once it becomes clear which specification(s) will win out, there is likely to be a market for television sets that support HDR and sets that do not, even if major set makers prefer HDR as a way to sell more expensive displays. Fautier believes the set market will then be determined by the amount of HDR content that is available. If broadcasters provide UHD channels with HDR support then the market for non-HDR ultra high-definition will quickly disappear, he reckons. “And it makes sense that they should push hard with HDR and high frame rate [for UHD],” he argues.

HDR in the context of 4K TVs

Eh Daily has an article titled What is HDR and Why is it Important in 4K TVs?.

This article provides an important overview of why one should be considering the dynamic range of TV and not only its resolution.

All other things being equal, we would rather have a 1080P TV with a high dynamic range than a 4K TV with a mediocre dynamic range.  However, there is no reason why we can’t have both 4K and HDR other than the currently prohibitive pricing.