We are cautious about this product or any product announced without much details and without a working proof-of-concept example. So take this whole post with several grains of salt.
Our sources have confirmed that this is a 4K camera (or at least there is a 4K option).
We will keep our eyes on this project just in case they did do something different. We have an affinity for manufacturers who innovate. For more information (but not much more) see the Craft Camera website.