The OneRiver Media Blog has posted a thoughtful article about the Blackmagic Ursa Mini titled Insight Into The Blackmagic URSA MINI.
This is the most poignant discussion on the subject we have seen so far and it does a good job covering the value of this camera and whom it might make sense for.
Although it may appear that Blackmagic may have built the URSA Mini as a direct competitor to the Sony FS7 (a camera which I really like), this is actually not the case. In truth, Blackmagic had an obvious “hole” in their camera product lineup with regards to size, ergonomics, and features, and the URSA Mini was their answer to that missing product void, whether it’s a close competitor to the FS7 or not. In reality, the Sony FS7 and the URSA Mini are somewhat different types of tools.